I think it through.Then I make it work.

I’m Mídé, a senior product designer. For six years I’ve taken products from nothing, or from broken, to shipped, for startups and growing teams across many industries. Most teams that hired me had already seen my work before we spoke.

Lately I’ve been taking my work past Figma. I build in Framer, prototype with Claude Code, Codex and Lovable, and add the motion myself, so the handoff is a working prototype a developer can build from.

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I design & build products that convert$

Selected Works

The projects I’d show you first if we were sitting across a table. All three shipped, and each came with a hard lesson.

SimpleStudy
2025–26 · Edtech
Exam prep for 1.8M+ students
Pesa
2025 · Fintech
Mobile app UI and visual design for cross-border money
Flick
Jan 2023 – Dec 2025 · Fintech
A merchant dashboard, from zero screens to shipped
Case study coming soon
MasterSoft
2026 · Edtech
A university on a mobile app: classes, school activity and exams in one place
Case study coming soon
Interiors With Vikh
2026 · Interior design
Website for an interior designer

I started in 2016 as a graphic designer, making flyers and billboards. In 2020, I took on my first product client: a fintech mobile app. I’ve been designing products ever since.

When I joined Flick, there wasn’t a single screen in Figma, just an app that kept breaking. I audited everything, then led design with one junior designer on the merchant dashboard they still run on today. At SimpleStudy, I was one of two designers while the platform grew past 1.8 million students in five countries, with 40–50k joining every week. The company raised a ~$4M seed round with investors from

Right now I’m also building a product of my own, which has taught me more about Supabase, HTML, CSS and building with AI than any course could. I mentor a few designers one to one, and I’ve spoken at events like the Unilorin Tech Summit. Away from the screen, I’m usually cycling or rewatching The Flash.

Motion & interaction

Design systems

Founders’ design partner

Designer who builds

6+ Years in product design, after four in graphic design.

MasterSoft • Contract2026
Leading the redesign of MasterSoft’s student-facing mobile app, reworking core flows for clarity and easier handoff.
SimpleStudy • Full-time2025 – 2026
Senior product designer on an AI study platform that grew from ~500K to 1.8M+ students across five countries.
Pesa • Contract2025 – 2026
UI and visual design for the Pesa mobile app, working with the Head of UX: onboarding, EDD verification, Send Money, Savings, Cards and Home.
Flick • Full-time2023 – 2025
Led design, with one junior designer, for Flick’s bank-to-bank payments: Scan-to-Pay, Flick Infrastructure and the merchant dashboard.
Sportrex • Contract2023
Designed the Sportrex private-sale page and blowx.ai, a blockchain product for gaming and entertainment.

The Ideation House • Contract2023
Designed SendBuddie and PayPaddie, mobile apps for sending and managing payments.
KUUMBA • Freelance2022
Designed the MVP of a mobile app that keeps a community of lifelong learners reading daily.
Bani • Full-time2022
Designed payments infrastructure that lets businesses collect payments locally from their customers.
Tahcar • Part-time2021 – 2022
Redesigned the landing page for a platform that streamlines car sales for automotive dealerships.
Talos Africa • Contract2020
My first product role: designing the Talos mobile app, working directly with the CEO.
Graphic Designer2016 – 2020
Where it started: designing flyers and billboards, long before I moved into product design.